Learn how to gain a competitive edge in the market for your offerings and build a brand that your customers can connect with. Contrary to belief, the responsibility of selling does not lie only with the Sales & Marketing team of an organization. Every employee has the power to build relationships with customers, persuade them to make purchases and generate repeat business. Today, the world is at an exciting juncture where business and technology cannot function without merging seamlessly with each other, and the same principle applies to Marketing too. In this module, you will learn how to gain a competitive edge in the market for your offerings and build a brand that your customers can connect with. The different sessions, supported by industry case studies and projects, will help you achieve your business goals effectively in the digital age.
I am a Marketing and Communications professional with more than 17 years of experience in various IT companies including Infosys, Sungard and TietoEVRY, where I have been responsible for branding, marketing and selling their services and products globally. I am passionate about devising marketing strategies for business growth, conceptualizing and orchestrating marketing campaigns which effectively build/reinforce the brand and development of sales-driving collateral. I am actively involved with various start-ups in providing them consultancy encompassing brand positioning and brand design, helping them right from conceptualizing and shaping their identity, launch marketing to reputation management.
Before becoming a marketer, I have extensive experience in software development, presales, corporate communications, business development and sales. I have a Bachelor of Information Technology from Delhi University and Specialization in Digital Marketing from MICA, Ahmedabad. I moonlight as an author and have two published fiction novels, numerous short stories and blogs under my belt.