Design thinking is a powerful amalgamation of creativity and practicality. It is a human-centric approach that focuses on problem-solving by understanding the users’ needs. Many market giants worldwide are design-driven companies, such as Apple, Airbnb, Nike, Coca Cola, etc.
A survey revealed that organizations that regularly follow design thinking practices see a third higher revenues and 56 % higher returns than those that don’t. These companies make design their priority in their business and eventually report stellar growth. So, what does a design thinking certification course consist of? The course mainly encompasses concept development, applied creativity, prototyping, and experimentation.
Here is a brief on design thinking and why companies are keen on hiring these professionals:
What is a Design Thinking Course?
A design thinking course helps individuals develop an eye for solutions by boosting their creative and problem-solving abilities. The process of design thinking starts with taking action and understanding the human thinking process, embracing simple mindset shifts and tackling problems from a new direction.
Individuals responsible for proposing strategic solutions for their company can boost their skills and portfolio by taking up this design thinking certification. Some of the best examples of such roles include business unit heads, senior management, IT/digital consultants, founders, or co-founders.
Why are companies choosing design thinking?
Running a business can be complex due to marketing competition, emerging trends, and most importantly - customer needs! For instance, if you want to develop a product for a specific target audience, the first question should always be why would someone want to purchase it? Now, when you employ design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable.
Here are the top benefits of implementing design thinking:
● Creates a roadmap for the future challenges
The innovative visualization of the future with credible practicality is essential in the fast-changing business world. Business leaders and entrepreneurs need to use a futuristic approach and take decisive steps in the right direction. Here, design thinking is a potent tool that allows them to visualize things clearly.
● Helps identify the right problem
There are instances when a lot of time gets wasted finding solutions in the wrong direction. After all, aiming for the right goal is what makes the efforts worth it! Design thinking is a methodology that focuses on identifying the right questions and core problems that need to be solved for the customer.
● Boosts team collaboration and innovation
Design thinking courses include collective hard work and inputs with new and innovative ideas that enforce team-based collaboration. This is why many CEOs use and encourage design thinking to align people with common goals.
● Helps you know your customers better
Do you know why Starbucks uses round tables across its outlets worldwide? Simply because round tables foster interaction between customers, eliminating the feeling of loneliness. All thanks to the company’s design thinking approach! Understanding customers’ pain points is an integral part of design thinking that helps you build engaging and delightful experiences for them.
● Stay ahead of the curve
Since design thinking is a solution-focused strategy, it puts users at the heart of products and services, hence creating a strong differentiation. Yes, the key to standing ahead of the competition is building better products and services that customers love to use.
Design Thinking Course at MIT D Innovation
In the era of cutting-edge competition, businesses worldwide are constantly looking for creativity and innovation. That’s why individuals with design thinking skills are among the most sought talents for companies. We understand the value of young talent and innovation and present you with a range of creative and innovative flagship programs and online courses. At MIT ID Innovation, you can choose from our expert design thinking certification courses and training. Enroll with us today and get one step closer to creating a better tomorrow!