How Design Thinking in Business Works?




July 13, 2021

The world is growing at a full-tilt so are the businesses. One has to deal with changing business dynamics and must master the skill of crisis management. Building communication and connection with your clients can help your business grow and, using tools like design thinking in business make your job easy. 

What is Design Thinking? 

Design thinking is a skill that helps you solve problems in a user-centric manner. Business is not an easy job; you must know your stakeholders and study their context and culture to deal with them. Design thinking helps you understand your clients and users better. It not only helps you question the problem but also helps you find potential solutions. 

Design thinking in businesses today has become a necessary tool. Today, many firms have adopted it irrespective of their fields as it helps you find solutions to complex problems. 

How Design Thinking in Business Works? What is the need for it?

Design thinking in business helps you expand your network. It also helps in identifying problems that can cause losses. Given below are some ways in which design thinking in business works.

Know your direction

In this tech-savvy world, one needs to be well aware of the changes that are taking place in the industry. Design thinking helps you in visualizing and road mapping your company's future goals.


Design thinking in business helps you draw ideas from everything and everywhere. It also forms the basis for innovations and techniques that help your company reach new heights. Design thinking also helps you retain your customers for a long time which in turn improves sales. Design thinking also helps in connecting with people on different grounds. That enables you to receive inputs that you can use in improving your product services. 

Understand your clients/customers 

Knowing your customers will help your business grow exponentially. You can provide the best products and services only when you prioritize your customers and take feedback. Design thinking helps in connecting with your customers and providing them with the best user experience. 

Creates opportunities 

Design thinking in business helps you develop innovative ideas that lead to multiple opportunities. That, in turn, results in better product usability and improvement in product services. 


Design thinking also aids you in establishing the right goals. Using design thinking mechanisms during meetings can help your co-employees get on the same page. It also helps your employees reason strategies better and with ease. 


  • All successful brands across the globe use design thinking to boost their business. Google and Pepsico are some examples of the same. 71 percent of companies claim that design thinking in business has improved the work culture in their company. 
  • Pepsico saw an 80 percent increase in sales during the tenure of Indira Nooyi as the CEO. According to a study by Adobe, businesses that use design have now come up with multiple digital customer experience ideas, and 83 percent of companies have a formal system of action in place. 
  • Design thinking in business can also help cut your company's costs and market your products faster. According to the study by Forrester, a leading intelligent web platform, companies that use design thinking in business cut initial design by 75 percent.  

Brief about how MIT ID Innovation 

MIT ID Innovation is a user-friendly platform that provides you with multiple online courses in design thinking and innovation. These courses equip you with tools that will help you boost your morale and your business. Visit our website to read more about the courses we offer and register now to avail of our courses at a reasonable price.

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