How to Use Design Thinking in Marketing?




October 3, 2022

It might seem like a time and resource-consuming process to find and adopt innovative solutions. The technique of resolving business problems known as design thinking in marketing has emerged as a response to this difficulty and has grown immensely popular in recent years.


What is design thinking in marketing? 

Design thinking in marketing is a way of problem-solving. Unlike popular belief, the goal is not to make a company or a product appear fashionable to the audience. Instead, it is a logical method of problem-solving that enables marketers to create fresh, intriguing concepts that appeal to consumers. Beyond conventional business frameworks, design thinking in marketing promotes consumer engagement and practical trials.

Let's examine how design thinking in marketing can be used in the marketing process and how it might help sales and marketing efforts.


Design thinking in marketing phases

Design thinking in marketing must adhere to specific steps or phases, just like any other technique, to produce the unique concept that the designers have planned.

Here are the five basic steps for design thinking in marketing.


Be empathetic

You must be empathetic if you want to relate to and understand your customers on an emotional level. That entails being aware of their emotions and thought processes. Conduct a survey of your current customers or focus groups with your intended audience. Enter into this phase of the process with an open mind. Listen carefully instead of assuming what your consumers want; you might be shocked by what you learn.

Understand a specific requirement and do everything you can to ensure everyone on your team knows it. This will assist you in focusing on the relevant issue.


Adopt a problem-solving attitude

A closer examination of some of the most significant marketing challengers reveals they have the same recipe for success. These businesses identified grievances and pain points of their customers with the market's incumbents and found a unique way to address them.

Marketers frequently overlook the problem they are trying to solve with their goods and instead concentrate on the characteristics of the items as a strategy to attract and keep consumers. The secret to understanding consumer concerns is empathy. You must be able to focus on the event while also being able to listen and watch.


Create ideas with improved answers 

It's time for your team to engage in an open strategy meeting to look into potential solutions to the challenge you just described.

Here, the difficulty is to adopt a different perspective and innovate in new ways rather than merely making modest changes to your current product. When brainstorming, there are no boundaries; on the contrary, promote outlandish ideas to unlock creativity.

The group then assesses each suggestion and selects the ones that need further investigation. They will go to the following stage. A large part of Airbnb's success is attributed to design thinking in marketing.


Create product prototype

You need feedback on your original concepts as soon as feasible. A new incarnation is crucial. Because it's a limited form of your product, you may create numerous iterations, enhancing the experience each time, to polish your ideas until you find a satisfactory answer for your consumer. A prototype is a tool for understanding what succeeds and what doesn't.


Test the entire product

You need to test the conclusion once you've made your prototypes better in response to the input you got. Testing reveals whether the issue you identified has been resolved. There needs to be an actual, discernible change in your client's attitude or level of pleasure. Because the ultimate objective is to thoroughly comprehend your customer's pain areas and offer a successful solution, you must be prepared to start from scratch if the solution doesn't work.


Final thoughts

Design Thinking in marketing enables you to stay up with the demands of your clients, who are becoming more and more knowledgeable, and it may help you advance your marketing. The design thinking in marketing employs a systemic approach to issue resolution and constantly tracks results, from revenue generated to consumer satisfaction.

If you are looking for Courses in Design Thinking, visit MIT ID Innovation. We offer online courses in innovation and design thinking. Enroll yourself today!



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