Pathway to Digital Service Innovation




December 10, 2021

Digital Technology has permanently changed how enterprises promote their services and how customers view them. Enterprises now devise new and creative techniques to further their digital transformation and keep them ahead of the race. As digital transformation strategies and services become more popular, courses in Digital Service Innovation have become a top choice for anyone who wants to further their career in the field.

What do Courses in Digital Service Innovation include?

Innovation courses are design-oriented and aim to help students and aspirants understand the role of digital technology in an enterprise’s and customer’s life. Some common topics that are discussed in detail include:

Role of Digital Technology

The first unit in almost all courses in digital service innovation is the role of digital technology. The unit focuses on providing students factual and statistical information on why digital transformation has become a major focus in today's world. Students often compare both traditional and modern business models in the unit.

Digital Problem-Solving

A major part of the course includes digital problem-solving. Students are taught how to identify problems that customers and enterprises face. They are also taught strategies, methods, and tools that might help them overcome these challenges to provide solutions. The solutions provided are oriented towards key stakeholders and are generally not generic.

Digital Business Models

Digital business models differ from one business to another. While courses in innovation provide instruction on all types of models, the key focus here is to teach the importance of each one. In an industrial landscape, many course providers also pick real-life examples of major enterprises to showcase how a change in the digital business model positively or negatively impacts the business and its customers.

Digital Transformation

A key unit in all digital service innovation courses, this unit focuses on teaching students how to bring about the digital service that enterprises want, which often includes:

  • Determining the problem, efficiency gaps, knowledge gaps, customer requirements, and enterprise requirements.
  • Developing solutions for the problems in light of the business’ requirements (financial, ethical, and brand identity related).
  • Implementing the solutions and strategies for digital service innovation, and finally
  • Assessing the success of digital service innovation.

Design Tools and Frameworks

Students are also taught a wide range of digital tools and frameworks. Not all institutes provide the same tools and frameworks under their digital service innovation courses.

How long are the Courses in Innovation?

Courses in innovation are available in varying lengths; here are the three types of courses:


These are short-term programs that last no more than 36 weeks. Most institutes provide either 3 month or 6-month courses on innovation to those who want to understand the basics.

Executive Programs

These courses provide more in-depth knowledge of digital service innovation. Most executive programs are 12-18 months in duration.

Master’s Programs

Students can also earn a master's degree in digital service innovation. These courses have the duration of a standard master's degree, i.e., two years.

Which program to choose?

Provided with three options, most people are confused about which type of program they should choose. However, the answer can be easily found if they know what they want. For high-level executives who may already know the basics of transformation and have knowledge about tools, executive programs, or short-term certifications in specialized fields are better suited. For people just entering the field and have little to no knowledge about digital service innovations, a master's program is more suited.

In either case, students can take up a short-term course to determine the suitability of the field before they invest time and money in a long-term course. Some of the best courses in innovation are provided by MIT ID Innovation. If you're interested in joining a course on digital service innovation, you can find out more by visiting our whole website.

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