Use Innovation to grow your Business




February 27, 2021

Everyone in their businesses desires positive change. Business innovation refers to the process in which new practices, new services, new technology are introduced to grow a business. Technological innovation is being emphasised across the globe to flourish one's own business. 84% of executives have already realised the significance of innovation in their growth strategy, according to a survey by McKinsey.

The following points will justify how innovation can help your business to grow-


  • Improvement in sales 

Companies that use an innovative model for targeting audience using customised strategies are more trending and captivates the interest of customers. Ads will channelise more consumers to the company; sales of a company are likely to increase. More the revenue more will be the profit.


  • Reduction in wastes and costs

Technological innovation is done with the purpose to be environment-friendly, and with the environmentally friendly procedure, the wastage is likely to be reduced. Adapting innovation in the products and services that one company offers, a product's cost is likely to reduce, assuring minimal wastage. With the increased difference between cost price and market price, profits will also increase.


  • Boost the market's position

Innovation and technology give an edge over competitors due to better use of technology and creativity in one box. With more efficient usage, the quality of the service or product provided is enhanced, and the fundamentals creatively interact with the potential audience. Thus, an upper edge is gained by a company in the existing cut-throat competition.


  • Improvement in productivity

With more innovative business processes, machines' tiresome work is easily handled by machines, which give employees more time and resources to use their creativity at the workplace. This results in better use of manpower in their company and better use of employees' creative side.


  • Unique solution to problems

With the adoption of business innovation, solutions to unsolved problems may be found in the innovative practices adopted by a company. The creative solution improves the working of a company helps in its growth and advancement.

 Innovation can be promoted in markets by adopting a few practices:


  • Attractive reinforcements

Employees tend to be more adhering to changes if they have a reason to change. Reinforcements like higher pay, bonuses, gifts can motivate an employee and be more dedicated to transforming the company. 


  • Training to be innovative

Any new change could not be enforced properly if a company's workforce is not trained to handle it. Thus, appropriate training must be given at times to employees to encourage technological innovation in a company.


  • Regular brainstorming sessions

Ideas of all employees must be heard and implied if feasible. Brainstorming sessions could be held for employees, and creative ideas could be rewarded. This gives a new perspective to the growth strategy of a company.


  • A closer look at competitors

The landscape of today's business world is very competitive. A closer look at a company's competitors would give a company a keen perspective on its shortcomings. It also helps in adopting newer practices that might be already benefitting their competitors.


  • Getting an external perspective

Innovation could be promoted by taking tips from some external sources on the shortcomings of a company. It also helps in seeing the company from a perspective other than its employer.

Innovation is an important aspect in today's business world where cut-throat competition exists. The benefits of innovation are immense, and there are several ways in which a company could be improvised to innovate. But one needs a vision to see through and understand the situations. 

MIT ID Innovation is one such leading institution that strives for extending horizons and ensuring holistic development of potential minds to transform them into an asset for the industry. 

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