MBA in Design Management




July 13, 2021

Design Management can be defined as the ongoing processes, business strategies, and decisions to support innovation. Innovation leads to unique, effectively-designed products, services, communications, and brands that enhance the quality of our lives and provide businesses with a boost in the market.

What is an MBA in Design Management?

MBA in Design management is a specialized programme that bridges the gap between the disciplines of business administration and design programs. Every company requires employees that understand the importance of design and execution as the central aspect of their business model. This was very evident in the 1980s and 1990s, and the 21st-century design has led to businesses turning into global trendsetters. A well-designed brand, product, or service thus will be the cornerstone of its success. Design innovation promotes and needs to collaborate with effective business strategies to create a brand legacy. 

Who can apply for an MBA in Design Management?

Industrial designers, interior designers, graphic designers, fashion designers, communication and information designers, interactive media design, and architecture graduates can apply for MBA in Design Management to understand design and the sustainable advantage in creating a successful business. If you want to work at your dream company or start your own business, this program offers you various skills that will help you achieve the best in every opportunity. 

What areas of design management are part of the MBA in Design Management programme curriculum?

The MBA in Design Management Programme focuses on six disciplines related to Design Management in business:

  • Operations management
  • Financial management
  • Marketing management
  • Organization and human resource management
  • Management of innovation and change
  • Management of local, regional, and global suppliers, distributors, and markets. 

The Design Management course allows graduates from different fields, professional experiences, and different walks of life to interact and learn from each other. It also focuses on exploring emerging design/ business trends and draws from new converging across designing disciplines. To be successful in Design Management, you need to be well versed in the nuances of both fields. 

A vital aspect of the Design Management programme, as we believe, is Design Thinking and Innovation. It is a critical point of observation in technological advancement, pop culture, and futuristic design innovation. A design manager must always be ready with a problem-solving approach to formulating new business models, handling crises, and developing innovative strategies to orchestrate the challenges faced by the business. 

What are the career opportunities/ prospects after MBA in Design Management from MIT ID Innovation?

Design management graduates have successful careers in product development, brand advertising, brand marketing, or brand strategy. They may also work with creative directors, design directors, heads of design, design strategists, and design researchers, i.e., closely related to a brand’s management and strategic direction. It is because different background experiences allow them to create a rich database to rely on. Depending on your particular background, you can also apply for the packaging and design development, design operations, research, and development teams. The possibilities of growth span in nearly all industries from healthcare, sports, cosmetics, home décor, architecture firms, graphic designs, etc. 

MBA in Design Management at MIT ID Innovation is designed to curate knowledge base and experiences to challenge the various evolution paradigms. The course is built to upskill the new leaders to be ready for the future. MIT ID Innovation aims to contribute to sustainable and futuristic industries, communities, cities, and ecosystem designs. We ensure that we help our students create a healthy bond between innovation, industry, and surroundings to ensure quality in all academic and professional endeavors.

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